It’s easy for a company to completely ignore search engines and try and build an audience through other means, such as word of mouth, radio advertising, email marketing and social media. While these are important methods in gaining an audience, search engines still dominate in…
Search Engine Optimization
49 Articles
Search engine optimisation (SEO) is pivotal to making a dent on search engine sites such as Google and Yahoo!. Without SEO in place, websites tend to flounder at the back of Google, with the vast majority of users never straying from the first five pages,…
Search Engine Optimisation (SEO) is the secret to online success, the sure fire method to obtain an online presence. Many businesses often fail to realise this, and wonder why their site isn’t receiving much in the way of traffic. This SEO refresher course will tell…
While not a lot is being said about Google+ as a social platform any more, for those looking to utilise search engine optimisation (SEO) to help your websites rank, it’s still just as important as its ever been. If you continue to use Google +…
Mobilegeddon wasn’t just a scare, and many sites are seeing the results of staying non-mobile friendly, falling down the Google search result rankings and wondering just what went wrong. The algorithm rules are absolute. Falling Ranks Since Google changed the algorithms in April, adding the…
The idea of having a mobile friendly site has made sense over the years as internet usage rates on the move continued to rise, and this year Google has made it an essential component in ranking highly on their search engine site. While some have…
Emoji is a term for an image which is often used in online conversation or mobile phone messaging. These can be smiley faces, or anything else that’s available, and certain companies have been taking advantage of the Emoji, using them outside of social chat, utilising…
It’s been a date many companies have been preparing for, and it’s now finally here! April 21st is the day Google now take into account if a site is mobile friendly or not when determining it’s search rankings, and those not prepared, well today might…
April 21st will be a big day for many companies as they scramble to make sure their site is mobile friendly. It’s a new measure Google will be using for its algorithms to determine how high a site will rank on its search engine, and…
Google have a love of naming their updates with the animals they love. It’s a cute way to make the often challenging algorithm updates a little bit more fun, but the head of the Google Penguin team has perhaps gone a little too far with…