For many established businesses across the UK, the question isn’t whether their website needs improvement — it’s deciding whether to redesign the existing site or invest in a completely new build. On the surface, this feels like a design decision. In reality, it’s a commercial…
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Local visibility on Google has changed dramatically over the past few years. Where once businesses relied mainly on their website and basic directory listings, today’s consumers increasingly interact with AI-enhanced local search experiences that pull information directly from Google Business Profiles (GBP), reviews, images, and…
Social media is no longer just a space for pictures of your lunch or vacation selfies; it’s a dynamic powerhouse that can propel your business to new heights. With billions of users scrolling, liking, and sharing, platforms like Facebook, Instagram, Twitter, and LinkedIn offer businesses…
In today’s digital landscape, cyberattacks have become an ever-present threat for organisations of all sizes. Among these, SQL injection (SQLi) attacks remain one of the most pervasive and dangerous forms of cyber intrusion. They exploit vulnerabilities in web applications to manipulate backend databases, potentially exposing…
The festive season is not only a time for joy and celebration but also a crucial period for businesses to boost their sales and revenue. With the rise of e-commerce and digital marketing, online sales have become increasingly important, especially during the Christmas period. In…
In today’s rapidly evolving digital marketing landscape, car dealerships are not just competing for attention on the physical lot; they’re also vying for virtual visibility. The journey to automotive success now takes place on the digital highway, where SEO (Search Engine Optimization) plays a pivotal…
Google updated product structured data documentation for returns policy markup. Google added requirements to the product structured data developers’ guidelines for sites to disclose product return policies in merchant listing experiences. Retail Listings Merchant listing experiences—rich results for merchants—are updated. Merchant listing experiences: Shopper Knowledge…
New HTTPS Report Has Been Added to Google Search Console Webmasters will be able to now discover sites that are indexed as insecure and understand why this is the case with the aid of Google’s new HTTPS report. The new HTTPS report will be available…
Using structured data and the Google Merchant Centre are two of the six methods that RS Digital recommends for optimising an e-commerce website for search results. RS Digital offers six ideas for search engine optimization (SEO) that make use of structured data and the Merchant…
At RS Digital we are discussing the process of writing image alt text that is helpful for people who use screen readers. We will be touching briefly on the topic of what to do with decorative images and how difficult it is to write alt…
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