Google has announced some new features for their services at the recent I/O developer conference, and these new features are going to add more options than ever before for users of AdWords and Analytics. As digital marketing becomes more prominent for companies, the set of…
PPC Advertising
38 Articles
Pay Per Click (PPC) is a form of internet marketing which involves paying a fee each time an advert created via Google AdWords is clicked. It’s a great system for getting instant results for a business while they let the long term search engine optimisation…
Google AdWords is a popular service for companies to create instant results. Pay-per-click (PPC) allows for company adverts to be seen on the highest pages on Google, and a well managed account can see a company experience great success with increased traffic. Rival services such…
Poor Flash. It’s been on the way out slowly over the last few years, and now Google has had enough with the graphics format too, and any AdWords now have the option to be automatically upgraded to HTML5, a format which offers a number of…
We’ve talked about how search engine optimisation (SEO) is key to gaining a presence on search engine services such as Google, and Yahoo, but there are a variety of other methods to gain the most from having a company on the internet, and these services…
While search engine optimisation (SEO) is fantastic for establishing your company on search engines for all to see, it takes time, and sometimes a quicker or alternative route is required while the SEO takes shape. This is when Pay Per Click (PPC) marketing comes into…
Pay-per-click (PPC) is a great system to help instantly put you on the search engine map, but getting a high rank for certain keywords can be costly. A bidding system is in place, which has you upping the cost of your bid for a higher…
It’s no secret that mobile search is becoming increasingly popular each and every day, but did you know that there is in fact reason to believe that in time it will be even more popular than desktop search? We’re not saying that this something in…
There is no questioning that ad agencies bring in business for Google therefore it’s no surprise that they are now getting fabulous recognition. RS Digital discusses.
Here the question is always down to the return on investment (ROI), meaning that some industries benefit more from PPC advertising than others. Throughout the retail sector there are many companies and businesses, from the big name manufacturers such as sportswear giants Nike and Adidas,…