The New Google AdWords Outranking Tool

26 Nov

Pay-per-click (PPC) is a great system to help instantly put you on the search engine map, but getting a high rank for certain keywords can be costly. A bidding system is in place, which has you upping the cost of your bid for a higher rank on Google, and Google have now quietly release a new tool to aid with this process.

Target Outranking Share

The new tool is called ‘Target Outranking Share’ and it allows AdWord users to have the tool automatically make bids that outrank the competition.This involves inputting the domain name they want to outrank, and the target outranking share they want to accomplish, which is the desired percentage of auctions they want to outrank the competition in. Other options are available, such as setting a bid limit and lowering bids on less important keywords. It’s a tool which still requires knowledge on running AdWords successfully, but takes away some of the bidding pressure.

It allows some flexibility to the service, but while the system can be used to automatically do your bidding, an in-depth understanding of the system is required to make the most out of the system, and save money while retaining a high rank in the process. If everyone was to use the automatic system, it could potentially become a real money drain, as users let the system take control. It can be useful to stay on top for short term situations, but for the long term, a set plan is required, and a company who specialise in PPC can utilise the automatic system along with the manual system to bring the best out of both methods.

RS Digital and Google AdWords 

RS Digital can manage your Google AdWords campaign, and our experienced PPC team will make sure you get the best reach your budget will allow. It won’t simply be a case of using the new auto system which can be costly and not as tailored towards your needs, instead we use our certified knowledge to find the right keywords to target your specific audience. Visit the website to find out more!


RS Digital
Senior Researcher

Gareth Owen