Pay Per Click (PPC) is a form of internet marketing which involves paying a fee each time an advert created via Google AdWords is clicked. It’s a great system for getting instant results for a business while they let the long term search engine optimisation (SEO) work its magic. It’s something many businesses have been taking up over the years, now with more Google AdWords users than ever taking to the marketing system, and if your business is interested in the idea of instant results, ask yourself these questions to make sure you’re making the right decision.
1. How much should you budget each month?
While PPC offers instant results, a budget needs to be carefully planned to make sure those results are worthwhile. A poorly budgeted campaign will garner few results, or be a money sink for the company. It takes the right balance to make the most out of the service.
2. What is my competition doing?
Knowing what your competition is doing can be of great help for your campaign, as it shows which keywords to focus on and if a different approach is required to make a dent against a rival company with a larger budget.
3. How competitive are the keywords?
Keywords is the key to PPC marketing, and it takes a lot of research to determine just which keywords will lead you on the right path or cast you astray.
4. How many leads can I generate?
Knowing when to pursue is also important, as there is no point going in one direction when the leads simply aren’t there. It pays off to spend a great deal of time monitoring and researching to find the best route on AdWords.
5. What are the best tactics?
And finally, ask yourself if you know exactly how to pull off your campaign with the greatest success, and without wasting a penny. It isn’t a simple case of writing up an advert and watching it go. Bidding, and finding the most effective keywords are just some of the ways to bring about the best results.
If you are unsure by even one of these questions, RS Digital is here to help!
At RS Digital we can provide the answers you need for running a successful PPC campaign as we are a leading AdWords management company. Our talented team are in place to help manage your account and make sure you make the most out of your budget, reaching a wide audience to increase traffic and provide further revenue. We offer it along with search engine optimisation (SEO), social media and web design, and you can tailor packages to include the online marketing help you need.