Over the holidays, Microsoft released a brand new tool for WordPress users called IndexNow. This plugin automatically submits your website’s URLs to search engines. Once installed, the plugin will detect every time you create, update or delete a page on your website and then it…
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Google Rankings are critical when it comes to getting your business in front and centre of your customers. But there is one overlooked deterrent that can kill your rankings: the Soft 404. A soft 404 is an expired landing page or, in other words, a…
Google Analytics is a free service that allows business owners to understand their customers and identify and track user activity on their websites, such as how many pages they clicked on per session, bounce rate, and conversion. In response to the needs of growing companies,…
In its simplest form, a server log provides your business with an unfiltered look inside of your website’s insights: it even records your visitor’s activities. Despite the number of websites out there, most of them don’t have access to fine tune their server log. By…
Meandering the internet Imagine your potential client is meandering through a new city to get to your shop. They pass through various streets and down alleys to get to you. But now and again, they trip over loose paving for example. Or the revolving doors…
You might not necessarily have to be an authority to be at the top of Google, but it’s true that having an established site and enough budget for SEO will give you an advantage in terms of raking on the top. Though, this doesn’t mean…
Many websites suffer from technical SEO issues, sometimes this is because they only focus on one SEO factor. Many companies only cover on-page SEO and forget about the technical SEO. You must make sure that your website is regularly performing on technical SEO to make…
Imagine yourself at a restaurant that you’ve never visited before. You don’t know what you want to order. Your server has not yet had a chance to greet you because they’re busy serving the table next to you: they just brought out a dish that…
Without question, this has been a year like none other we’ve seen. With shut downs and the need for social distancing, many futures have become uncertain both personally and professionally. We would just like to start off by saying that we are so incredibly proud…
Everyone knows that reviews matter, that they are important for bringing in new custom and maintaining a good reputation, however what many people fail to realise is that when it comes to reviews, recency matters, with 85% of consumers now disregarding local reviews that are…