The Importance of a Logo

24 Feb

The five coloured hoops joining together, the blue bird, the black tick, the yellow shell. All these descriptions should instantly lead your mind to the Olympics, Twitter, Nike and Shell. An instantly recognisable logo is key for a company to be remembered, and if you don’t have a logo in place, you may find that people aren’t remembering you. And to be forgotten is a terrible thing.

Power of the Logo

The logo is one of the most important components in making a successful brand. It may just seem like a tick box for some, but it is most likely the first thing a potential customer will see, and if it sticks in the mind they will probably be back. It’s like how animated characters are designed in such a way that you can recognise them by their silhouettes. Homer Simpson, Mickey Mouse and Super Mario have barely changed since their incarnations, and it’s because they themselves are key to the brand, and logos have the same type of power. Who can forgot Coca Cola or Apple’s iconic logos? It’s like they’re imprinted in every person’s mind, and a memorable logo is possible for any company too achieve cheap effexor xr with the right help and expertise.

But making a logo which works is a challenge, especially for someone with no design experience. Setting up a company is a challenge in itself, and while taking care of every aspect of the business in house can be done, it won’t be done well. When it comes to aspects of the business such as search engine optimisation (SEO) and logo design, outsourcing the work to an experienced internet marketing company is the best option to take. RS Digital is an SEO, social media and logo design agency in Lancashire rolled into one coherent whole, with an experienced team in place for each aspect of online marketing.

Logo Design with RS Digital 

At RS Digital we specialise in a number of internet marketing services, including SEO, social media, pay per click  (PPC) marketing, content, web design, optimisation and logo design. We know the importance of brand recognition, and can create a logo which suits your company’s message, while providing a memorable and iconic look. To view our full range of services, visit our main site today!

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RS Digital
Senior Researcher

Gareth Owen