Build a high-impact SEO strategy in 2022

12 Jan
2022
2022 SEO Strategy

SEO is a powerful tool that helps people searching the internet find relevant information or products simply by typing keywords into their search engine. Improving your SEO enables you to get organic traffic from people searching these keywords. If you want to build a highly effective SEO strategy in 2022 to get more website traffic, sales, and leads, we’ve got the tools for you. Remember to get specific about your goals because you won’t be able to measure your ROI without defining them.

Keyword Research
Every SEO strategy needs to start with keyword research. You have to put yourself into the seeker’s shoes. What would you type into the search bar if you were looking for a specific product or service? A tea company would have different keywords than a coffee company. For example, some keywords a tea company might use are “green tea,” “loose-leaf,” or “organic
tea.” You have to identify who your customer is and their interests and habits. You can also research your competitor’s keywords by searching through their google search results and taking note of their headlines.

Analyze Your Current SEO Performance
You need to figure out where you currently stand now that you’ve identified your keywords. How much organic traffic are you presently getting? What are your strengths and weaknesses? How does your SEO performance compare to your competitors?

Get A Site Audit Of Your SEO
This won’t apply to you if you’re a new business without an SEO presence. But if you’re established, this step is crucial. By reviewing your entire website, you can see if everything is working correctly. You’ll need to ensure your site is indexed correctly, that your links are intact, and that your pages are optimized with meta tags and descriptions.

Establish An SEO Plan
To establish an SEO plan, you need to determine what aspects of your website and business are most important for you to promote. Which pages do you want people to find more than others? Perhaps you optimize a trending topic or a page offering products or services in high demand with low market competition. Once you determine which pages are essential to your SEO plan, you’ll need to use keywords to optimize those pages.

Link It Together
There are two types of links essential to building your SEO presence. One is internal links that click-through to other pages on your website, and the other is external links on established websites that direct internet users to your website. When creating a link-building plan, you need to refer back to your SEO plan and keywords and add relevant links within your content.
Another part of your link-building plan needs to include creating highly valuable and sharable content on your blog. Although this does take more time and effort, it’s worth it in the long run.

Optimize Your Site For Search Engines
Optimize your most visited pages and the pages that convert the most visitors to customers. You can do this by understanding user intent to promote the best keywords for their needs. Add keywords into headers, including H1, H2, and H3, meta tags, alt tags on images, and add internal links to your blogs and product pages where relevant.

Now that you know what to do, it’s time to take action. SEO isn’t optional. It’s an integral part of all internet-based businesses. Be patient and consistent, and you’ll be ranking in no time

Gareth Owen
author