As you probably already know, blogging is a huge part of marketing a business and everyone should be doing it in order to build their brand awareness and reach more people. However, many people simply don’t know what the actual benefits are. That is why we have decided to write a blog on how blogging can help your business grow…


Increasing Traffic to Your Site

By posting quality content on your blog and then sharing it onto social platforms such as Twitter and Facebook, you’re able to increase the traffic to your site. Why is this? Well if the blog is something entertaining, and useful, then there is a higher chance that people will click onto the link to visit your site. However, when you’re writing a blog it is important to create content which speaks to your target audience, by doing this you will have visitors which are more likely to purchase your product or service in the future.

Your Website Becomes a Destination

A useful way of blogging, is creating blogs which people want to read in their leisure, for example creating blogs which can benefit them in life and in their career. There are two-types of blogs which businesses should be creating, one of these is want-based blogs and the other is need-based blogs. Need-based blogs are for people who’re looking for a solution or answer to something, and want-based blogs are for people who’re wanting something interesting to read. By providing both of these types of blogs you’re able to make your website a destination which people want to visit.

Show Off Your Business

One of the main benefits and uses for onsite blogs is that people are able to show off their company’s success, you can illustrate some of your past work with quality content and high-quality pictures to show potential customers what you have done and how you could assist them.


Now you know a bit more about why you should be creating quality blogs, it is important to know a few tips on getting you started:


  • When creating a blog, you need to make sure that you spend some time on finding something which appeals to your target audience. Not only this but you should always make sure that you spend as much time writing it as possible, as good blogs aren’t written in half an hour.
  • Be consistent with your blog posts. Write a minimum of four every month, one or two blogs won’t suffice.
  • Make sure the person who is writing your blogs is knowledgeable on the topic.


For further information on blogs, and everything digital marketing related give us a call on: 01282 452096.