How Social Media Affects SEO

15 Jun

As we have said many times before, Search Engine Optimisation (SEO) is constantly evolving, with the recommended practices changing continuously. One question in which many people ask us here at RS Digital is “How does Social Media affect SEO?”, and in line with this today we are going to be explaining this to all…

SEO isn’t just about implementing on-page technical best practices; there’s a multitude of off-page methods that can affect a website’s visibility that people must be aware of – including the use of social platforms.

social networking services

Technically speaking, social media is a communication medium and therefore it shouldn’t improve organic search rankings, but as we have found out, it holds the power and ability to affect and enhance SEO more than many believe. Google has confirmed that social media pages are crawled like any other web pages and stated that Tweets are indexed by Google which can increase a brands visibility.

When used correctly, baring SEO in mind, social media can be used to increase new visitors while maintaining returning visitors. Companies should use social platforms including Facebook and Twitter to publish engaging, informative content in order to increase trust.

We Can Help You

If you want to get your business seen on social media and across the web, whether you’re looking for better brand awareness, more sales or anything else, we can help you! Boasting a wide range of knowledge regarding both social media and SEO, we know how to combine the two for maximum effect. Give our team a call on 01282 452096 for more information.

Gareth Owen