The Difference between Search Engine Optimised and Search Engine Friendly

10 Jun

When it comes to websites many people get confused and think that search engine friendly means the same as search engine optimised, however this is not the case at all. When getting a new website designed business owners often ask web developers to ensure that the sites that they’re building are search engine friendly, however after this it is vital that they process and optimise the website efficiently to ensure that it is also search engine optimised.

Here are just some of the key differences between the two:

• Search engine optimisation commonly known as SEO is an ongoing process which has to be stayed on top of in order to achieve results, whereas once a website has been made search engine friendly it is pretty much search engine friendly and will more likely than not require any further changes. With SEO there will always be work that needs doing for example, the optimisation of keywords, the creation of content and the addition of links. SEO is an on-going process which does not end.
• Search engine friendly focuses on the construction and coding of a site, with developers being the people mainly in charge. Search engine friendly also encompasses barriers that prevent search engines from finding and indexing content being removed. Although SEO also cares greatly about the construction of a site, it mainly focuses on the content and messaging, ensure that content is easily found, engaging and assists in moving website users towards final goals.
• Search engine friendly ensures that every page within a website has a unique title and description after this to make the websites search engine optimised keywords must be added to tags using language which is aimed to entice visitors.
• Search engine friendly sites adhere to the majority of search engine guidelines however SEO goes far beyond what the search engines say, focusing on algorithm changes that are planned for the future and implementing changes to get a website ranked.

Having a search engine friendly website is incredibly important, but if it is not search engine optimised also, it could be a waste of time, and money. Luckily for you, here at RS Digital we provide both web design and SEO services, meaning that we hold all of the tools, knowledge and experience needed to ensure that your website is both search engine friendly and search engine optimised. If you would like us to take a look at your website today, don’t hesitate to give us a call on 01282 452096. Our advisors will be more than happy to guide you, and explain what needs doing going forward to ensure that you receive the best results possible from your website.

Gareth Owen