SEO is a complicated discipline with many components, often making it hard for beginners to understand. With an abundance of misinformation online, providing website owners with false facts and hopes, here at RS Digital we decided to compile this list of what we think are some of the things that many newbies may not know:
- Bigger can often be better when it comes to keywords. Take this for example – if you are a supplier of ladies jeans, when searching the phrase “ladies jeans” on Google you will find that many of the top listings are those of household names such as Next, River Island and Marks and Spencers. Because of this, if you are offering products which are incredibly popular and have a lot of competition it is advised to complete thorough keyword research to determine other alternatives; ones in which other companies may not yet have noticed. Carrying on with the same example, you could opt for keywords including specific styles and colours.
- You may be under the impression that for your SEO to be successful you have to rank in the top three positions for hundreds of keywords, this however is not true. Again, the best keywords can be determined through keyword research, and SEO agencies such as us will be able to see how many searches each phrase gets, whilst working out which are the most profitable options. Of course, sites that offer a large range of different things will need more keywords though.
- You might have heard the phrase “Content is key” and this is not a joke. With people constantly competing to grab the top positions it is vital that the right amount of time and money is invested. You need to have good website content, update your blog on a regular basis plus much more. Here at RS Digital we have a dedicated content team who are able to assist.
These are of course only three of the many things that you should know when it comes to search engine optimisation. Not only is there a lot to know regarding SEO when looking to implement it in the best way using all of the best practices, but it can also take up a lot of time. Because of this, to allow website owners to focus on other aspects of their businesses, we are here to assist. With a leading SEO team in-house and over 10 years in business we hold all of the knowledge and experience needed to help you, and your website! If you want to know more about our SEO services and how we could assist you, don’t hesitate to give us a call on 01282 452096.