Panda update or payday penalty? The latest Google update

26 Jun

Google’s Matt Cutts, head of search spam has revealed that there’s a series of ‘multi-week’ updates set to be landing soon.

The announcement came through Matt Cutt’s Twitter, a very useful platform for releasing news. It came about via a response to a question regarding the search results still appearing spammy. Matt’s reply was “Yup we saw that, Multi-week rollout going on now, from next week all the way to the week after July 4th

At this stage, it’s still a guessing game as to whether the Matt Cutts (and Google) company were referring to the PayDay algorithm or a possible softer update to Panda. Either way, it’s an update that is set to affect the results shortly.

Google has already previously stated that Panda is now a multiday update, meaning that it gets rolled out gradually over the period of a few days each month. It’s possible that Matt Cutts was referring to this with his Twitter response.  If the above is the case, we’ll be set currently for the 27th update to the Panda algorithm. The Panda update count had gotten to 25 when Google announced they would stop revealing the update as it was being rolled out monthly. However, since then we’re quite sure there have been at least two large updates to Panda released.

The other possibility that Matt was referring could be an update to the PayDay algorithm from Google. The current algorithm focuses on how payday loan provider’s websites are ranked in the spammy, competitive industry. The PayDay algorithm was designed to remove spam from searches made relating to finance services. However there are still a lot of notable examples whereby the PayDay algorithm hasn’t removed the spam it’s supposed to and so this tweet could be pertaining to that.

Gareth Owen