How Small Businesses Can Improve ROI in 2017

28 Nov
2016

ROIWith the number of people going online to purchase products/services continuing to grow at a fast pace, it is vital that all small companies start to plan their 2017 digital marketing strategies ASAP. To assist all we have therefore compiled these key tips for all looking to generate a higher ROI in 2017 to consider:

Social Media & SEO

Whether it be a social media or SEO strategy that you are creating, it is important that you target potential customers within your city or the city in which your store is located in addition to those further afield. These are the most important and relevant people to your small (local) business and therefore you should cater for these people as much as you can. Try to incorporate keywords including your physical location into your strategies, constantly reviewing what is working and what isn’t- replacing the bad and keeping the good.

PPC

When it comes to your PPC marketing strategy, you need to put some thought into the landing pages that you are going to use, instead of sending everyone to your homepage. When someone clicks on your ad, they are much likely to convert if they are sent directly to the most relevant page! If you feel as though you don’t have a relevant webpage for a particular set of keywords, it is definitely worth creating one.

Backlinks

High-quality backlinks can greatly assist in gaining higher search engine rankings in addition to improving a business’s credibility.  Focusing on link building will definitely pay off in 2017, so get planning, researching popular topics within your industry, planning future posts and designing infographics – If you ae providing quality and relevant information, people will be likely to share.

Website

You need to make sure that when people visit your website, they are focused and don’t want to leave. In 2017 it is important that your website is at the top of its game, incorporating the latest web design trends and providing all website visitors with a pleasant experience in which your competitors cannot beat. Internet users now have a shorter attention span than ever before, and if they see something that they don’t like on a website, or can’t find the information that they require, they will quickly leave and visit the website of one of your competitors. With over 40% of search engine searches now being made on mobile devices, it is also critical that you ensure that you web design is responsive.

These of course are only some of the tips to consider when it comes to digital marketing for 2017. Here at RS Digital, we hold all of the knowledge, tools and experience to enable businesses of all kinds to succeed online, whether that is through PPC, SEO, Social Media, Web Design or a combination of strategies. For further advice and guidance, simply contact our team today on 01282 45296.

Gareth Owen
author

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