Website design is a very important aspect of search engine optimisation (SEO), your website needs to be one which the search engines can easily read so that when your SEO techniques are put into place they are seen easily. The search engines are constantly reading the websites and so all changes will be noticed, by putting the right techniques into place you will be able to see your website ranking increase.
It is very important that your website can easily be read by the search engines so that when you put any changes into place to enhance your search engine ranking they can be easily read. The harder it is for your website to be read then the longer it will take for the changes to be noticed, if the search engine can’t read your website then it will take a very long time for your SEO to be noticed meaning that you are losing out on traffic every day.
It is not only search engines which need an easy to read well designed website, your visitors need to be able to use your website easily. It doesn’t matter how flash your website is, if your visitors can’t use it then it is a waste of space, videos and flashing images are nice but are they really appropriate for what you offer? Will your visitors be able to find what they need easily? Is there a layout to follow? All of these things are very important, no one wants to visit a website only to find that it is much too difficult for them to use.
If you want to increase the business received from your traffic then ensure that you have a website design which your visitors can use, along with a design which can easily be read by search engines.