When it comes to marketing online on social media, you need to ensure that you’re running a good campaign which (1) appeals to your audience, so they will engage and possibly re-share your posts, (2) reach potential customers, (3) grow your brand and (4) eventually make you sales.
For people starting in the world of social media marketing, in can be quite daunting to know exactly what to do, and what social platforms you should be marketing on. To ensure you get the best start to your social campaign we have decided to provide you with the most important tips to help you succeed.
Knowing Your Campaign Goals
One of the main things which you need think about is what you want your brand to achieve, without knowing this, it can be hard to run a successful campaign. So what do you need to think about? Well you need to decide whether your band want to increase their following, make sales, or be well-known in the social world. When you have decided on your campaign goals, you will be able to then decide on other aspects, which I will be talking about.
Picking Your Social Platforms
Different industries suit different social platforms, so one thing you need to think about is what platforms are going to benefits you. For example, if you’re a beautician, Facebook and Instagram will be the most favourable platforms for you. Not only this, but when deciding on your social platforms, it is important to know how they work and what their algorithms are in order to run a successful campaign.
Engage with Your Audience
When your campaign is running it is important to engage with your audience, for instance we always advise that brands use their social platforms as a further extension of their customer service, which shows that your company cares about their opinions and shows that you’re offering help. Adding to this, when people start to engage and comment on your posts, it can be beneficial to simply ‘like’ or ‘react’ to their positive comment, by doing this it humanises your brand which many people love.
Measure the Success of the Campaign
Once your campaign has been running for a couple of months it is important to look on your chosen social platforms insights, by doing this you can see which posts have been working well, which you can then reciprocate to get further engagement. But also you need to check if your campaign goals are being reached, and if they aren’t, think of things which you need to change in order to reach these goals.
If you would like help on running a successful social media campaign, then you can talk to our social media experts on 01282 452096.
Natalie Dinsdale
