Here’s a glimpse into the future of SEO and three advisories that will enable you to go forward and up in the rankings in 2016:
- Do not ignore the power of backlinks. According to a recent study completed by Brain Dean earlier this month it has become absolutely clear that backlinks influence rankings more than any other factor! The three most important characteristics of a top ranking link profile is the total number of backlinks, the quality of the links and also the use of strong and relevant anchor texts. However, be careful not to use the same anchor text time and time again or your site could get penalised. Also try and get all backlinks from trusted sites.
- Content is still key. Regularly adding and updating content is a powerful SEO strategy that should still be a main part of your SEO in 2016. Bounce rates and time spent on a site help Google decide whether content is traffic-worthy and how traffic-worthy it is. Ensure content is relevant, engaging and well-written throughout your website and blog posts. Create awesome headlines to draw users in.
- Social signals are certainly part of the equation. The sharing of content and websites on social is an obvious validation of quality. Data suggests that both Google+ and Facebook seem to be passing the greatest influential signals so far and that in 2016 business owners that want to succeed must have a social media strategy in place. Sharing great content across social will also result in you getting more natural backlinks.
SEO is a long process and it can take time to implement, therefore, if you require professional help – here at RS Digital we are here to assist you. If you would like to speak with a member of our team to discuss how our services could help you and your website rankings grow, give us a call today on 01282 452096.