#SocialMediaMonday – Exploring new updates from Instagram and Facebook.

07 Oct
2013

Are the ad free Instagram days really coming to an end?

Instagram have announced that they are going to start rolling out ads at some point within the next couple of months. The reason behind them doing this is simply because they are looking to make themselves a “sustainable business”.

According to a blog post in which the company wrote, first of all when using Instagram in the U.S. you will start noticing the occasional ad on your stream. They will concentrate on delivering a small range of high-quality ads from select brands that are already involved within the Instagram community.

Do not panic though as Instagram have in addition to his said that users will have control over the ads that they see. If you see an ad and you do not like it you will be able to hide it and give feedback about what you didn’t like about it. This way they will be able to tailor the ads to ensure everyone’s Instagram experience is as pleasant as possible.

Facebook have hired former Univision exec to run their U.S. sales team.

Lawenda, Univision’s earlier advertising sales president has now taken the position of Facebook’s VP of Global Sales, replacing Tom Arrix in which left the company in July after seven years. He will be managing Facebook’s U.S. sales team and overseeing Facebook’s relationship[s with both brands and agencies throughout the country.

This seems like a great time for him to be talking over because reportedly Facebook are currently working on a variety of new products and ads! (Including the mentioned above Instagram ads!)

Find comments and posts with the new Facebook graph search!

In addition to this Facebook have also announced an update to their Graph Search.  This will allow users to search for specific conversation topics within posts, comments and status updates. A selection of users will now be able to browse their topics of interests, for example they could look for all posts etc. about one of their favourite television programs or bands.

This new update will also enable users to be even more specific when searching, looking for posts within certain time periods or from select locations.

Gareth Owen
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