When it comes to finding out information people automatically go to the internet and will use one of the major search engines such as Google, Yahoo and Bing. People search for a wide array of different things from clothes to chimpanzees or Artichokes to zebras. If you’re looking to generate more business for your company then the internet is the best way to do so, the internet is widely available with many places having free Wi-Fi allowing people to connect up with their Smartphone’s, tablets and laptops wherever they are while on the move. Most people use the internet on a daily basis for both work and personal use, this is why internet marketing and search engine optimisation (SEO) has become very valuable to businesses.
According to research most people only browse the first page of search results meaning that if you are not on the first page of results you will be missing out on a vast amount of business. Some people will browse the first few pages of results and so a ranking on those pages means you will receive more traffic to your website than if you had a lower ranking. Today the only way to get yourself on the first page of search engine results is with the use of SEO, even with SEO in place you will not see your website instantly be on the first page of results. SEO takes time to be put into place efficiently and to be read by the search engines, you will see your website gradually increase its ranking and as it does so you should see an increase in website traffic coming through from the search engines. Once SEO has been put into place and taken hold it needs to be maintained so that you do not see a drop in ranking.