Social networking has become a great advertising tool due to the ability to reach customers instantly, it is a great way to connect with your customers and ensure that you provide excellent customer service. It is also a way to advertise your products and services because any post you make can be shared by your customers making you wider known to the people they are friends with, word of mouth is a great way to attract new business.
Social networking can also aid the link building of a search engine optimisation (SEO) campaign, social networks such as Twitter have limited characters so by putting a link in to your website, you will not only gain visitors but because a trusted site is linking back to you the search engines will make a note and the more trusted websites that trust you the better it is for your campaign.
Social networks are a great way to advertise your business as they require very little maintenance all you need to do is ensure that you regularly update your page and check for any comments or messages which require a reply, this way you can ensure that you are offering excellent customer service.
Most people use social networks as a way to connect with friends and family and with networks such as Twitter they will connect with businesses to discover new offers or products, so by having profiles on these networks you will be able to connect with people on their down time.
It is essential to find different ways to connect with your clients so that you can ensure that you are easily accessible to your clients and also so that you can easily connect with them showing that you offer a great level of customer service through all methods of communication.