SEO

70 Articles

SEO is evolving. Gone are the days when simply targeting a handful of keywords and publishing individual blog posts was enough to rank. Google’s algorithm has become smarter, shifting its focus from standalone keywords to topical authority. This means that if you want to dominate…

Nowadays, businesses often find themselves caught between two heavyweights: SEO (Search Engine Optimisation) and paid ads. On the surface, paid ads seem like the quick-win strategy—flash some cash, and boom, you’re at the top of Google. Instant traffic, instant gratification. But here’s the uncomfortable truth:…

PPC, SEO