SEO is evolving. Gone are the days when simply targeting a handful of keywords and publishing individual blog posts was enough to rank. Google’s algorithm has become smarter, shifting its focus from standalone keywords to topical authority. This means that if you want to dominate…
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SEO is no easy feat. But every so often, you stumble upon a sweet little shortcut—a game-changer that can give you a boost without requiring you to reinvent the wheel. Enter the Featured Snippet. If you’re looking for a way to climb to the top…
If you’ve ever dabbled in SEO, you’ve likely come across terms like Domain Authority (DA) and Domain Rank (DR). These metrics are often mentioned when discussing a website’s potential to rank in search engine results pages (SERPs). But what exactly are they, and why should…
Search engine optimisation (SEO) might sound a bit like digital wizardry, but it’s really just about making your website easier to find and more appealing to search engines like Google. But here’s the kicker: good SEO isn’t just about rankings or traffic—it’s about turning…
Silo structures refer to a method of organising a website’s content into distinct categories or sections. This article will explore what silo structures are, how they work, and why they matter in the realm of digital marketing and search engine optimisation (SEO). By understanding the…
In digital marketing, staying ahead of the curve is crucial for businesses aiming to thrive in the online arena. As we step into 2024, the landscape of Search Engine Optimisation (SEO) continues to evolve, presenting both new opportunities and challenges. Let’s delve deeper into eight…
In the ever-evolving landscape of digital marketing, Search Engine Optimisation (SEO) stands as a fundamental pillar for online success. Among the myriad strategies and techniques employed in SEO, the concept of organisation schema holds a key role. For beginners navigating the intricacies of SEO, understanding…
With the rise of smart speakers and virtual assistants, voice search has become an increasingly popular way for people to find information online. As a result, businesses and website owners need to adapt their SEO strategies to optimise for voice search. In this beginner’s guide, we will…
Have you ever wondered why your website isn’t ranking well on Google? You’ve put in all the effort to create valuable content, optimise your keywords, and build quality backlinks, but something still seems off. Well, the culprit might just be hiding in your code. Sloppy coding can…
Recent news stories have highlighted how Google is now taking Accelerated Mobile Pages (AMP) into the main organic mobile search results. Many however have been left confused by this, and after receiving a number of phone calls enquiring about AMP pages, we thought that it…
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