A question many have asked this month

29 Jul
2013

It has recently come to our attention that a number of people have been wondering/asking if changing the anchor text when using links to something “more natural” would lead to the corroboration that they are undergoing negative link building.

Some of the commonly asked questions regarding this issue include “Do Google have algorithms to detect anchor text changes?” and “Do the algorithms hold the ability to detect changes of this nature and raise a red flags on the sites in which are doing it?”. In short, we can neither confirm or deny 100% whether or not these algorithms exist as an ethical white hat company. That said, it would be hard to believe that Google don’t have an algorithm to detect such changes as this could affect rankings. There have been case studies that showed just changing the alt tag on a home page sent rankings down and then within a couple of days of the original code being put back, the rankings were back. Bearing this in mind, it would be foolish to assume Google didn’t know when you’ve changed anchor text.

If you are reading this and feel as though these are some of the questions in which have recently been running through your mind the best move for you would be to speak to a professional, who will be able to  talk through this with you and advise you on what you should do!  Call RS Digital today on +44 (0) 1282 862 168 to talk to an expert that knows what they are talking about!

Gareth Owen
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