This is a dilemma every online company will undertake at some point if they wish to achieve top rankings without doing it in-house. Search Engine Optimisation (SEO) is a critical component for every website online. Achieving the very top positions under your keywords gives you greater potential for generating sales and profit, making your business in to a success.
However the problem is, knowing who and which company can undertake your requirements of achieving high rankings. Utilising the services of an influential sales person who has phoned your company stating all the guarantees under the sun is not the best option. Also basing your requirements on cost is another factor not always worth considering. The amount of time and work needed to enable your website to establish high rankings is extensive. Because of this you really need to consider that if a company is stating they can get you the results you desire from such a small cost the reality is that you are likely going to waste your money.
Other factors worth staying clear of are companies offering guarantees. There is only 1 company in the world that can guarantee you anything on Google and that is “Google”. The safest options worth considering as to whether the SEO Company can provide you with the results you require are their previous record of achievements. If they have established results for other websites in either the same or similar sectors and industries the likelihood is that they will also be able to achieve you the same results. Also checking out what they have achieved for their own website gives good indication as to their overall skill levels, especially as the websites ranked under marketing related keywords are all competing against companies specialising in this trade.
Lastly speaking to existing clients and gaining a working knowledge of how the company performs on a personal and professional level will allow you to determine if it is for you or not.