[vc_row][vc_column][vc_column_text]Google has announced plans for a future update to its search algorithm that boosts the significance of UX for SEO.

The announcement confirms that this will be rolled out in 2021, with 6 months’ advance notice. The new “Page Experience” ranking factor is made up of many metrics from Google’s new Core Web Vitals report data and metrics such as web safety, mobile-friendliness, etc. Continue reading to know all about Google’s new page experience update.

What is Page Experience?

An announcement on Google’s Webmaster Central Blog, confirmed page experience is to be included as a new, aggregated ranking signal in the Google algorithm for ranking search results, from 2021.

This new ranking factor will entail a number of factors to evaluate a user’s experience while they interact with a web page. Google aims to measure this focus on users and their outlook on the browsing experience using a combination of its security aspects (safe browsing & HTTPS, Core Web Vitals, and mobile-friendless.

What are Core Web Vitals?

Core Web Vitals incorporates real-world, user-focused metrics, which give scores on elements of your pages which include load time, content stability, and interactivity as it loads. These metrics come under the following metrics:

  • LCP (Largest Contentful Paint) – measures loading performance. LPC should take place within 2.5 seconds of when the web page first begins loading to provide a good user experience.
  • FID (First Input Delay) – measures interactivity. Web pages should uphold an FID of less than 1000 milliseconds to provide a good user experience.
  • CLS (Cumulative Layout Shift) – measures visual stability. Web pages should uphold a CLS of less than 0.1 to provide a good user experience.

What Will the New Page Experience Entail?

The new page experience ranking signal coming in 2021 will have the following elements:

  • Load speed – LCP element from Core Web Vitals
  • Responsiveness – FID element from Core Web Vitals
  • Visual Layout Stability – CLS element from Core Web Vitals
  • Mobile-friendly – the page is mobile-friendly or not.
  • Safe browsing – the page doesn’t include malicious – for instance, malware or deceptive for instance, social engineering content.
  • HTTPs – the page is served over HTTPS.
  • No intrusive interstitials – the content on the web page is accessible with ease to the user.

Preparing for this New Update

Whenever Google announces that they’re introducing a new ranking signal to their algorithm, they generally give SEOs and webmasters enough time for preparation. And this time is no different. RS Digital Marketing can help you take full advantage of this opportunity to test the individual elements of the new page experience on your own website. This is truly crucial for the new Core Web Vitals. The other elements like mobile-friendliness or HTPPs should already be standard practice by now.

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