eCommerce SEO That Gets You Found — and Grows Sales
We help eCommerce brands rank higher, attract buyers, and increase revenue with tailored SEO strategies that deliver real ROI.
- Complete SEO Strategy & Ongoing Optimisation
- Improve Your Visibility
- Transparent Progress Reports
- Proven Page 1 SEO Results
- Beat The Competition
- Fixed, Competitive Monthly Fees
eCommerce SEO Services
If you’re running an online shop and think the hard bit is done after your site’s live, you won’t we happy with what we’re about to tell you. Without traffic, you’ve basically built a Tesco in the middle of a field. No footfall, no visibility, no sales.
That’s where eCommerce SEO comes in.
Whether you’re selling handmade jewellery or selling industrial wok burner stoves for £10,000 a pop, you need to be seen in Google – not just somewhere on page 9. The game has changed. Google Shopping, TikTok, AI answers, marketplaces – they all matter, but without a solid eCommerce SEO strategy under the bonnet, none of it works.
At RS Digital, we make sure your products are visible, your categories are structured properly, your site’s fast and crawlable by Google and other search engines, and that you’re actually turning traffic into sales – not just graphs and useless vanity metrics.
What is eCommerce SEO?
eCommerce SEO is search engine optimisation for online shops – that’s about the long and short of it. It’s about getting your product pages, collections, and categories to show up when people are actually looking to buy.
It’s not just blogging and backlinking anymore. It’s site architecture, technical fixes, product markup, internal linking, and conversion optimisation. It’s making sure your red leather handbags don’t show up when someone searches for brown hiking boots. It sounds simple, but so many people get it wrong. And if you don’t know what you’re doing, getting it wrong is easier than you think.
Good eCommerce SEO services isn’t about stuffing keywords like it used to be. It’s about getting the right person to the right page at the right time – and giving them no reason to leave.
Why Choose RS DIGITAL Marketing For SEO
REACH BUSINESS GOALS
INCREASE SALES
GROW YOUR CUSTOMER BASE
BUILD REPUTATION
BETTER USE OF YOUR TIME
DOMINATE GOOGLE
eCommerce SEO Services You Need
We don’t believe in a one-size-fits-all SEO package for businesses. Your online shop is unique and your SEO strategy should be too.
Here’s what we actually do when you come to us for eCommerce SEO:
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Site Crawl & Audit
First thing’s first. We audit your entire site – from product page errors to duplicate content, slow load times, dodgy redirects, and category mess. If Google can’t crawl it, it can’t rank it. We’ll make sure your site is easy to crawl.
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Category & Product Page Optimisation
Each product and category gets optimised for humans and search engines. Titles, metas, H1s, schema markup, image names, internal links – all of it. We optimise the lot.
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Technical SEO Overhaul
This is the nitty gritty bit of SEO. It’s where we pop the bonnet and look at the nerdy bits of optimisation. Think indexing, canonical tags, robots.txt, mobile usability, JavaScript rendering… It’s a far cry from glamorous, but it works.
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Conversion-Focused Content
We write content that encourages your customers buy, not just browse and leave. Descriptions that aren’t boring, headings that aren’t made by AI interns, and copy that doesn’t talk down to your customer. Sales are the end-game.
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Speed & Core Web Vitals
Google won’t rank a site that takes 6 seconds to load. There’s a genuine need for speed with SEO. We optimise everything from images to server response time so your site isn’t getting penalised for being sluggish.
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Ongoing Keyword Tracking & Strategy
eCommerce SEO is an ongoing battle. We track what’s working, tweak what isn’t, and keep you updated with plain-English reports that don’t need decoding. You’ll know what’s going on every step of the way.
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Why RS Digital for eCommerce SEO?
We’ve been around for over 20 years and we’ve worked on everything from Shopify stores with 10 products to massive eCommerce platforms with tens of thousands. We’ve helped garden centres, vape shops, dog food brands, lingerie stores – all sorts.
Because we’re nimble, we don’t waste your time. We get stuck in, find quick wins, and build a proper long-term strategy you can actually measure.
There’s no fluff here. No shiny PDFs or PowerPoints that mean nothing. Just honest work that brings real traffic, real conversions, and real sales. We have an in-house cutting-edge reporting system – we call it The Brain – where you can track your results and our work whenever you need.
Contact RS Digital Marketing for a Free SEO Health Check or speak direct to one of the team on 01282 452096
How the Process Works
Get in Touch
If your site’s live but dead in the water traffic-wise, give us a ring. We’ll look at your current rankings, what’s broken, and what’s fixable.
Audit & Action Plan
We’ll crawl your site, dig into the errors, and come back to you with a real-world plan. You’ll know what’s wrong and how to fix it.
Grab a Brew
Let’s jump on a call or meet up if you’re local. We’ll talk about your goals, your products, your customers, and how we plan to make your site roar.
We Get to Work
From that point on, we’re your team. We’ll be constantly fixing, optimising, tracking, improving. You’ll see results start to build in Google.
SEO for Shops is a Whole Different Beast
Running an eCommerce site is a full-time job. Between stock management, shipping, customer service and returns, SEO often gets shoved to the side. But if no one’s landing on your product pages, none of the rest matters.
The truth is, most SEO agencies treat online stores like blogs – but they’re not. Every product page is a potential ranking page. Every collection is a chance to win traffic. And every second your site takes to load is a customer you’ve probably lost.
We know the difference at RS Digital. We work with real online businesses every day and we’ve seen what works (and what’s just noise). With our help, your store won’t just look nice – it’ll perform like a prized race horse.
The Kettle’s On
Ready to turn your online shop into an actual sales machine? We’ll help you get the traffic and visibility you need to do it to reach new heights.
Give us a bell on 01282 452096 or email [email protected] today. Let’s get your shop found, fast.
Free Website Audit
- Is your website underperforming in AI search?
- Want to boost your AI visibility?
- Curious about your AEO potential?
Fill out our form for a FREE AI SEO audit.