Social media is well used today with most people having an account on at least one network if not more and because of this it has become a great marketing tool. You will find that there are a number of different websites which will allow you to connect with your customers in a way which they are comfortable with. Your customers will use social networks on a daily basis and will use it to connect with friends, people that use social networks for personal use won’t see it as a marketing tool but as a way to connect with the companies which they wish to learn more information about.
You can use social networks to promote products and services which are new or on a special offer, you can also use it to keep in touch with customers to answer any questions which they may have along with dealing with any complaints which may have occurred. If you are using social networks to promote your company then it is important that you offer a good customer service through the social network. People will choose to come to you through your social network rather than through your email because they feel much more comfortable using social networks and you a much more likely to see what they have written because notifications appear on the networks you use, and so there is very little risk of it being buried amongst many others.
Social networks are a great marketing tool as people will be able to share your profile with family and friends, along with sharing new products or promotions and this will help to bring you more business without you needing to spend a large amount on this area of marketing because you can carry it out yourself if you want to.