The Remnant House

The Remnant House is a family-operated fabric shop, which has been established for over 50 years in Harrogate. They have an extensive client base and frequently update their online collection with the finest new materials – and wanted their website to enable this.

THE BRIEF

Their existing site was popular, but had an older CMS which was not the most effective regarding the display and demand The Remnant House needed to manage. Our client required a high-functional and streamlined site where customers could purchase a range of products at ease.

Our bold strategy involved prioritising customer satisfaction and ensuring that stock was displayed as efficiently as possible. We decided that a blank canvas was required, in order to create a website which was strong from bottom to the top; capable of taking on new demands. Starting from afresh, we custom-built the site using the latest techniques in OpenCart.

The result was an attractive website with extra-functionality and increased ease of management. More products could be quickly added and improved cross-selling and product bundling were enabled. This ensured a positive customer experience, with allowed our client to hit big business objectives such as increasing basket value and having more visitors commit to purchase.

We take pride in implementing a full marketing strategy behind every website we work on. Whilst enabling an improved shopping experience on The Remnant House site, we also continued to study their analytics, seasonal trends and sales targets. This allowed us to create a site ideally co-ordinated to higher conversion and increased traffic.