Fairrent

Fair Rent is a self-drive vehicle hire business which is located in North East London with two branches – one in Enfield and the other in Chingford. The business has over 25 years of expertise and is widely renowned, therefore requiring a highly efficient website. We have worked with Fair Rent for the past 8 years to provide them with a highly effective online presence.

THE BRIEF

The existing website was functional, but our expert team knew that it could be serving Fair Rent and its customers much better. For example, the site contained a number of car hire options, and it was important that these were displayed in a way which was convenient both to customer and administrator. We also recognised that the site could be ranking much more highly in the search engines, and drew up a full SEO strategy to implement this.

Through careful research and planning, we worked extensively on SEO for the site – achieving ‘top 5’ status for most of the keywords. This involved a combination of creative content, effective link-building, guest blogs and press releases.

We also carried out bespoke design for the website, ensuring that our work fitted the client’s specification and achieved a successful result. This included enabling the site to be mobile-friendly and fully-responsive, with an excellent display across a range of devices.

We secured our work through excellent structuring around a WordPress content management system. Implementing CMS effectively is our speciality – and we achieved a result which was straightforward to browse as well as convenient to administrate.

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