Adpak Machinery Systems Ltd

Adpak machinery systems are the market leaders in shrink wrap packaging technology. Established in 1987, Adpak have a well established reputation for applying innovative approaches to packaging issues.

THE BRIEF

Adpak commissioned Ranking Solutions to improve the website and online search rankings ultimately to generate more revenue from online sales.

Our work initially comprised a technical website audit to assess barriers to ranking. There were some well ranking keywords already in existence; however these were slipping due to domain issues and the website being offline frequently.

We corrected the domain name issue and migrated to a more reliable hosting solution to improve the overall website performance. We then worked incredibly hard to optimise the site. We created a strong link structure and pushed guest blogs and PR pieces to increase brand awareness.

We agreed benchmarks for success and monitored the site’s ranking in the search engine results pages (SERPs). Within the first 8 weeks of the campaign, we had broken through to the first page. We continually monitor this position and make fine tweaks where necessary to maintain the position. Should you wish to take a look, here is the Adpak website: www.adpakmachinerysystemsltd.co.uk

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