Burleigh Travel


Burleigh Travel

Burleigh Travel specialise in arranging sports tours for clubs, schools, universities, and military teams to European and Worldwide destinations to play rugby, cricket, football, hockey or netball.

The Brief

Their existing website was popular but had an older Umbraco CMS system which was not upto there business needs. To update would mean a new system either way and after careful planning and research we all agreed WordPress would be the system of choice to meet their current business needs.

The challenge was to migrate from an outdated umbraco system to the latest version of WordPress and retain all their search positions and provide them with more functions and the scope to further their search positions.

The Strategy

Starting from afresh we mapped out the existing website and custom built the backend using the latest techniques in WordPress. We ensured the URLs matched and created a through 301 map.

The result was an attractive website with extra-functionality and increased ease of management. More news could be quickly added which proved popular with Burleigh Travel’s staff and ensured a positive customer experience, with allowed our client to hit big business objectives.

There Google rankings were greatly improved alongside their overall search presence through a highly effective custom seo strategy considering seasonal trends and KPIs set by the client…


The Results

The result is a year-on-year increase in organic traffic and Google positions alongside an increase in sales conversions.

122 Keywords in Google top 10 Results