Archive for October, 2014

31 Oct
2014

Further defining the Penguin 3.0 update from Google

On the 17th October 2014, Google rolled out the 6th stage of its Penguin filter update, the 3.0. Initially, the emphasis on this update was to fight spam and spammy techniques still being used to unethically boost a webpage’s ranking. And for all intents and purposes, the updated filter has worked well,

23 Oct
2014

The Lack Of A Facebook Dislike

Halloween is coming up, and many companies fear the thought of a Facebook ‘dislike’ button materialising and striking down on their social posts. It’s a terrifying prospect, imagining that exciting new deal posted, torn to shreds by a fanbase wanting more, more, more. But a recent interview with the creator

22 Oct
2014

Google Penguin 3.0 update

Google has added once more to the wide plethora of algorithms it uses to fight off spam, low quality content and unethical seo practices, which in turn offers far more concise search results for its global users.

17 Oct
2014

Google calls time on ‘Toolbar PageRank’

Search engine giant Google have announced that Toolbar PageRank – a PageRank indicator found in Google Toolbar – is unlikely to be updated again. In recent years the toolbar, once a favourite amongst SEOs because of its public insights into PR, has steadily but surely had updates dry up over

14 Oct
2014

Catering to mobile users – could it help your rankings?

An announcement by Barry Schwartz of Search Engine Land has added credence to the widely held belief in the search engine optimisation world that Google is increasingly taking the experience of mobile users into account, more favourably ranking websites which are geared towards a responsive browsing experience.      

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